Myeongdong is undisputedly Seoul’s most famous tourist spot in Seoul, popular with the young and trendy crowd.
Indulge in street bites and shop along the glitzy rows of shops lining the streets. You’ll find the largest selection of international brands like H&M, Zara, UNIQLO, alongside homegrown Korean names.
Featuring such an extensive variety of lifestyle brands and products, Myeongdong is also one of the best places to stock up on famous Korean cosmetic brands like Laneige, Skin Food, Tony Moly, Etude House, Missha and Nature Republic.
Prices are almost half of what you’d pay in Singapore, and the shops are very generous with free samples and gifts with purchases.
2. Dongdaemum Market
Dedicated to Korean fashion, it’s an open secret that most Korean fashion vendors get their spoils here. Doota and Migliore are the two reigning malls in the Dongdaemun area. Located side by side, Doota is the more upmarket and expensive trendy fashion mall offering unique, high-quality products at reasonable prices, while Migliore is the popular “one-stop shopping mall” for bargain-hunters.
In Migliore, expect a huge variety of clothing items and styles at lower prices than department stores.
The first few floors cover everything for women, with a fourth floor for the men, while the fifth and sixth floors stock shoes, bags, accessories and souvenirs.
If you’re hungry, a food court on the ninth floor awaits. Best of all, there’s Dongdaemun Night Market, where the street vendors come alive at around 9pm for more shopping!
3. Hongdae (Hongik University)
It’s common to find the same clothing item for cheaper in college towns. So head straight to Hongdae in Hongik University for trendy fashionable pieces at even friendlier prices.
There’s even a weekly flea market every Saturday, promising quirky pieces at affordable prices.
Other noteworthy college towns include Shinchon Station or Ehwa Woman’s University Station, or Gyeondae University Station (Line 2), or Sookmyung Women’s University Line (Line 4), or Anam Station (Line 6).
For souvenirs and traditional gifts, make a beeline for Insadong, the place to start at for all sorts of knick-knacks, pottery, arts and crafts, to hanboks (traditional Korean costumes), and Hanji (traditional Korean paper).
5. Lotte Premium Outlets (Paju Branch)
Looking to score designer goods at a steal? Make a beeline for Lotte Paju Premium Outlet, Korean’s largest premium outlet, which stocks more than 200 international and Korean luxury brands at wallet-friendly prices.
Located about 45 minutes out of Seoul, and easily accessible by subway and bus, the suburban outlet mall is spread out over four blocks to combine both shopping and cultural experiences. If you’re tired of shopping, explore the cultural centre, cultural gallery, or catch a movie and stock up groceries by the supermarket!